Applying Behavioral Science to Shape Culture Outthinker Strategy Network Roundtable
June 15, 2023
Outthinker Network CSO Dinner
The Gage Chicago
24 S Michigan Avenue, Chicago, IL 60603
| Time | Activity |
| 6:00pm-7:00pm | Check in, drinks, hors d’oeuvres, and networking |
| 7:00pm-9:00pm | Dinner |
June 16, 2023
Outthinker Network Roundtable Hosted by West Monroe Partners
311 W Monroe St, Chicago, IL 60606
| Time | Activity |
| 8:30am-9:00am | Check-in and Breakfast |
| 9:00am-10:30am | Behavioral science to shape culture discussion I |
| 10:30am-11:00am | Break |
| 11:00am-12:00pm | Behavioral science to shape culture discussion II |
| 12:00pm-1:00pm | Lunch and Networking Reception |
*Final agenda TBD, exact times subject to change
June 16 CSO Roundtable Featured Thought-leader
David Schonthal
Professor of Strategy, Innovation & Entrepreneurship
David Schonthal
David Schonthal is an award-winning Professor of Strategy, Innovation & Entrepreneurship at the Kellogg School of Management where he teaches courses on new venture creation, design thinking, healthcare innovation and creativity.
Along with his colleague Loran Nordgren, David is one of the originators of Friction Theory – a ground-breaking methodology that explains why even the most promising innovations and change initiatives often struggle to gain traction with their intended audiences – and what to do about it. This work is popularized in David’s Wall Street Journal and National Bestselling book, The Human Element: Overcoming the Resistance That Awaits New Ideas (Wiley).
Outside of Kellogg David has been a practitioner of entrepreneurship, design, and innovation for over 20 years. He has spent a decade working at world-renowned design firm, IDEO, and currently serves as an Operating Partner at 7Wire Ventures, a healthcare technology-focused venture capital firm and a Venture Partner at Pritzker Group Venture Capital, a consumer and enterprise-focused fund. David is a Global Advisor at Design for Ventures (D4V), a Tokyo-based early-stage venture capital fund that invests in design-led Japanese startups.
He is a contributing writer to Forbes, Inc., Fortune and Harvard Business Review magazines, authoring articles on corporate entrepreneurship, innovation, change and business design and is a Distinguished Achievement Award Finalist for Thinkers50, an international organization that identifys, ranks, and shares the leading management ideas of our age.
Overcoming the Resistance That Awaits New Ideas with David Schonthal
How can we influence others to buy into our ideas? It’s a challenge that impact-focused executives in every organization confront regularly. For strategists, the ability to overcome the influence challenge is arguably one of the most important skills we must hone to perform our duties well. Creating value depends on the ability to influence leadership to consider and embrace new approaches, mindsets, and technologies (e.g., digital transformation, AI, strategic thinking.)
David Schonthal, Professor of Strategy, Innovation, and Entrepreneurship at Northwestern University’s Kellogg School of Management, will lead a roundtable discussion and share ideas from his book The Human Element (coauthored with Kellogg Professor Loran Nordgren) about how to overcome resistance to your organization embracing new ideas and taking action.
The Human Element looks at how to get your best ideas incorporated into the agenda of the leaders and employees in your organization.
In this in-person roundtable, David will discuss how you can identify and eliminate the frictions that hold back innovation efforts. You’ll learn:
- The Four Frictions that keep people from embracing an innovative new idea, transformation, product, or service—and how to overcome them
- Why increasing appeal is only part of the equation to unlock widespread adoption of an idea, initiative, strategic mindset, or project
- How to recognize and navigate different motivations and drivers of key stakeholders and customers
