Feb 13 2024


1:00 pm - 2:00 pm

How technology shapes generations: differences between Millennials, Gen Z, and Gen Alpha

Jean Twenge is an expert in generational studies, with a special focus on how the most recent Generations Z and Alpha contrast with older generations. Her work encompasses a wide range of topics including in attitudes towards work, digital media use, and mental health. 

In this roundtable, Jean will provide Outthinker Networks Executives with essential insights into generational differences in workplace dynamics, consumer trends, and the evolving market and workforce. Understanding these differences is vital for effectively engaging new generations both as consumers and employees. Her expertise in generational psychology will guide strategies for recruiting and managing younger employees, tailoring marketing approaches and strategies to resonate with a younger audience, and ensuring businesses stay relevant in a rapidly changing environment.

Learning outcomes include:

  • Understanding generational differences: insights into the unique characteristics of the latest generations compared to Baby Boomers and Millennials
  • Implications for workplace dynamics: the distinct values and work ethics of newer generations that can inform strategies for recruiting, retaining, and managing talent from these generations
  • Marketing and consumer trends: knowledge of how newer generations’ preferences and behaviors are shaping current and future market trends, that can aid in the development of more targeted marketing strategies and product design

Jean M. Twenge, PhD, a professor of psychology at San Diego State University, is the author of more than a hundred scientific publications and several books based on her research, including GenerationsiGen, and Generation Me. Her research has been covered in TimeThe Atlantic, NewsweekThe New York TimesUSA TODAY, and The Washington Post. She has also been featured on TodayGood Morning AmericaFox and Friends, CBS This Morning, and NPR. She lives in San Diego with her husband and three daughters.