Nov 16 2021


2:00 pm - 4:00 pm

Membership Economy and Subscription Business Models with Robbie Baxter

Robbie Baxter is author of The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue. She is focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Oracle, Electronic Arts and eBay. Robbie’s expertise with companies in the emerging Membership Economy extends to include SaaS, media, consumer products and community organizations. Her new book, The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave, releases in March, 2020.

In this roundtable Robbie will engage with the Outthinker Strategy Network into a discussion of subscription business models and building deep customer relationships.

Members of the Outthinker Network will receive a copy of Robbie’s book ahead of the event.

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