Rethinking Customer Selection and Engagement
We are rethinking our customer selection and engagement strategy. As a recent spin-off, we no longer have access to the parent company’s large balance sheet when crafting deals. This has resulted in the need to reconsider customer selection (some customers today have negative 70-80% gross profit margins). We’re considering: Which customers do we have today where we can help move them to their ideal future? For which customers do we have a limited ability to provide value? I would like to hear from members who have experience making similar difficult decisions and any experience to guide our selection criteria.
