Sales and Marketing Strategy with McKinsey

Some Outthinker Strategy Network members are seeing a shift in how salesforces are best oriented. In the past, a geographic or regional structure has dominated how salesforces are organized. As geographic differences fade, an industry-first model may be prevailing. We will engage with two leaders of McKinsey’s Marketing & Sales Practice about….

1. Whether this shift is actually happening
2. The pros and cons of organizing a sales team by geography vs. industry
3. The situations in which the above choices make sense, and
4. Whether there might be a third or fourth option to consider when organizing sales forces

Thought-leader experts…

Maria Valdivieso de Uster – Partner, McKinsey & Company, Marketing & Sales Practice

Ben Ellencweig – Partner, McKinsey & Company, Marketing & Sales Practice

• Outthinker Strategy Network Members will receive a calendar invitation with details directly to their email/calendar.
• Note: This event is a cross between a challenge forum and roundtable event (content presentation followed by a group/peer discussion).