Jan 13 2022 - Feb 23 2022


2:00 pm - 3:30 pm

Upcoming Trends that Will Influence Strategists in 2022 and Beyond

A trend describes a deep social and cultural movement forward for at least a decade out, and it affects consumers—and ultimately businesses—in every way imaginable. As a strategist, staying on top of these trends is essential. In this upcoming Roundtable, futurist Faith Popcorn joins us to share her data and insights on upcoming pivotal trends—just in time for the new year.

Faith’s company, BrainReserve, has been anticipating trends with 95% accuracy. She and her core team of Trend Analysts and Strategists along with a global network of Trendspotters use tech-assisted intel in the form of heatmaps, cultural listening, and other proprietary tools to advise companies on what moves to make. They call this repository of knowledge and insights the 17 BrainReserve trends, projecting what trends and cultural shifts we should be paying attention to in the coming years.

Faith is a trusted advisor to CEOs of The Fortune 500 including such companies as American Express, Avon, Campbell’s Soup, Citigroup, Coca-Cola, Johnson & Johnson, Kellogg’s, KFC, Tylenol and The United States Postal Service. The New York Times has called her “The Trend Oracle,” Fortune magazine named her, “The Nostradamus of Marketing,” and she is recognized as America’s foremost Trend expert.

In this Roundtable, Faith will share her vast experience she and her BrainReserve team have collected over time. Being prepared and in the know will help you as a strategist gain new ideas into innovation and strategic trajectory into the new year.

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