Cathy Hackl on the Outthinkers Podcast

Exploring the Future of Spatial Computing

In the latest episode of the Outthinkers Podcast, Cathy Hackl, a leading figure in spatial computing and immersive technologies, discusses the transformative potential of these technologies. As co-CEO of Spatial Dynamics, she provides insights into how AI, computer vision, and extended reality are set to merge the digital and physical worlds.

Cathy Hackl

Hackl is an influential tech executive, recognized for her expertise in emerging technologies like augmented reality, AI, and the metaverse. She has guided major brands such as Nike, Walmart, and Louis Vuitton through significant digital transformations.

Notable Achievements:

  • Co-founder of Journey, advising major brands on their tech strategies.
  • Named one of Ad Age‘s Leading Women of 2023 and Forbes Latam’s 100 Most Powerful Women.
  • First individual to ring the Nasdaq bell in both the physical and metaverse forms.

Topics discussed in the episode:

  • Exploring the advancements in spatial computing: Discussing how this technology expands computing into the physical environment.
  • Highlighting the convergence with the metaverse: Detailing how spatial computing is integral to the evolution of the metaverse, transforming how we connect and interact within digital spaces.
  • Assessing the impact on business models: Exploring how these technologies are reshaping industries, changing the way we interact, and influencing daily life.

Spatial Computing Defined

Hackl defines spatial computing as “a 3D-centric form of new computing that at its core uses AI, computer vision, and extended reality to seamlessly integrate digital content into our physical experiences.” This technology represents a significant shift in human-computer interaction.

  • Practical Insight: Executives should ask, “How can our business integrate spatial computing to enhance real-world interactions with our digital services?”

The Intersection of Spatial Computing and the Metaverse

Hackl elaborates on the metaverse’s role in spatial computing, describing it as “an expansion of computing into the physical world that blends the digital with the physical.” This is crucial for businesses looking to engage customers in immersive, interactive digital environments.

  • Strategic Question: Leaders should consider, “What virtual components can we introduce to make our customer’s interaction with our brand as intuitive and immersive as their physical experiences?”

Impact on Business Models

Discussing the impact on business models, Hackl emphasizes the need for companies to adapt to a world where digital and physical realms converge. Every object and space could potentially serve as a digital platform, opening up new avenues for customer engagement.

  • Business Reflection: Business leaders should reflect on, “In what ways can we transform our physical assets into interactive platforms that offer new value to our customers?”

Strategic Implications for Companies

Hackl stresses that the future involves creating a seamless continuum between the digital and physical worlds. Businesses need to explore new methods of customer interaction that leverage this hybrid environment to enhance engagement and operational efficiency.

  • Guiding Question for Executives:“How can our business leverage both physical and digital assets to create a continuous and engaging customer experience across all platforms?”

Final thoughts

Hackl’s discussion offers an enlightening overview of spatial computing’s revolutionary potential. Her insights are invaluable for leaders looking to navigate the complexities of integrating these technologies into their business strategies.

Cathy Hackl quote on the Outthinkers Podcast

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